The Lean Startup (Part 2: Chapter 7-13)考慮過創業嗎？ 那這本一定要讀一下
- Larry Chou
- Apr 8
- 15 min read
作者：Eric Ries
Chapter 7: Measure
In Chapter 7 titled "Measure", Eric Ries discusses the concept of actionable metrics that provide a clear picture of how business decisions are affecting the startup's progress. He distinguishes these from vanity metrics that only serve to enhance the image of the business without providing any actionable insights. Ries underscores the importance of focusing on the actionable metrics as they are essential for informed decision-making, iterating product design, and driving the business forward.
在第七章"度量"中，Eric Ries討論了可行動指標的概念，這些指標清楚地展示了商業決策如何影響初創公司的進步。他將此類指標與只用來提升業務形象而未提供任何可行動洞察的虛榮指標區分開來。Ries強調專注於可行動指標的重要性，因為它們對於有根據的決策、產品設計的迭代和推動業務向前發展至關重要。
Actionable metrics (可行動指標)
This startup tracks actionable metrics to gauge their progress.
這家初創公司追蹤可行動指標以評估他們的進步。
Vanity metrics (虛榮指標)
Vanity metrics can mislead startups into believing they are more successful than they truly are.
虛榮指標可能會誤導初創公司，讓他們誤以為他們比實際上更成功。
Iterating (迭代)
Iterating the product design based on actionable metrics can lead to better user experience.
根據可行動指標迭代產品設計可以帶來更好的用戶體驗。
Ries further elaborates on the three A's of actionable metrics: Actionable, Accessible, and Auditable. 'Actionable' ensures that the metrics can bring about a cause-effect impact on the business, 'Accessible' means the metrics must be comprehensible to all employees, and 'Auditable' guarantees that the data is credible and can be verified. Ries emphasizes that these three traits are crucial for making data-driven decisions.
Ries進一步闡述了可行動指標的三個A：可行動性，可接觸性，和可審核性。'可行動性'確保指標可以對業務產生因果影響，'可接觸性'意味著所有員工都必須能理解該指標，'可審核性'保證數據是可信的並可以驗證。Ries強調，這三種特性對於做出數據驅動的決策至關重要。
Cause-effect impact (因果影響)
Understanding the cause-effect impact of business decisions is crucial for a startup's growth.
理解商業決策的因果影響對於初創公司的成長至關重要。
Comprehensible (可以理解的)
The data presented should be comprehensible to all team members.
呈現的數據應該對所有團隊成員都是可以理解的。
Credible (可信的)
Credible data forms the basis of sound business decisions.
可信的數據是健全的商業決策的基礎。
Key Points
Actionable metrics provide a clear picture of how business decisions affect a startup's progress.
可行動指據清楚地展示了商業決策如何影響初創公司的進步。
Vanity metrics enhance the image of the startup but do not provide actionable insights.
虛榮指標可以提升初創公司的形象，但並未提供可行動的見解。
Focusing on actionable metrics is crucial for informed decision-making, iterating product design, and driving business forward.
專注於可行動指標對於知情決策、產品設計的迭代和推動業務前進至關重要。
The three A's of actionable metrics are: Actionable, Accessible, and Auditable.
可行動指標的三個A是：可行動性，可接觸性和可審核性。
These three traits are crucial for making data-driven decisions.
這三種特性對於做出數據驅動的決策至關重要。
英文檢定綜合試題
What are the three A's of actionable metrics as discussed by Eric Ries?
A. Available, Accessible, Applicable
B. Actionable, Accessible, Auditable
C. Applicable, Auditable, Available
D. Auditable, Available, Actionable
Answer: B
解析：Eric Ries提到的可行動指標的三個A是：可行動性，可接觸性，和可審核性。
What is the difference between actionable metrics and vanity metrics?
A. Actionable metrics enhance the company's image while vanity metrics provide actionable insights.
B. Actionable metrics are only accessible to top management while vanity metrics are accessible to all employees.
C. Actionable metrics provide a clear picture of how business decisions are affecting the startup's progress, while vanity metrics only serve to enhance the image of the business without providing any actionable insights.
D. There's no difference, both types of metrics are the same.
Answer: C
解析：可行動指標清楚地展示了商業決策如何影響初創公司的進步，而虛榮指標僅用於提升業務形象，而未提供任何可行動洞察。
Chapter 8: Pivot or Persevere
In Chapter 8, "Pivot or Persevere", Eric Ries introduces the concept of the pivot, a strategic course correction that tests a new fundamental hypothesis about the product, strategy, and engine of growth. He emphasizes that a startup's run-rate (the amount of time remaining until all cash runs out if the current burn rate continues) is not as crucial as whether the business is closing in on a sustainable business model. Ries argues this is where Lean Startup principles are most important, helping to identify when a pivot is necessary and ensuring the team can act decisively when it's time to change direction.
在第八章"轉向或堅持"中，Eric Ries介紹了轉向(pivot)的概念，這是一種策略性的課程修正，測試關於產品、策略和成長引擎的新基礎假設。他強調，創業公司的運行速度（如果目前的消耗速度繼續，剩餘的現金將全部用完的時間）並非如公司是否接近可持續的商業模式那樣重要。Ries認為，這就是精實創業原則最重要的地方，幫助識別何時需要轉向，並確保團隊在需要改變方向時能果斷行動。
Pivot (轉向)
The startup decided to pivot after realizing their current business model was not sustainable.
這家初創公司在意識到他們目前的商業模式無法持續後，決定進行轉向。
Run-rate (運行速度)
The company's run-rate indicated that they would be out of cash in six months if current spending continued.
該公司的運行速度表明，如果目前的支出繼續，他們將在六個月內用盡現金。
Decisively (果斷地)
The team acted decisively when they realized a shift in strategy was required.
當團隊意識到需要改變策略時，他們果斷地行動起來。
Ries suggests that startups should pivot when they notice that their product is not making sufficient progress in the metrics that matter. He proposes a framework for deciding whether to pivot or persevere: the pivot or persevere meeting. This is an opportunity for the whole team to discuss the current strategy's effectiveness, based on empirical data rather than conjecture.
Ries建議，當創業公司注意到他們的產品在重要的衡量指標上沒有取得足夠的進步時，應該進行轉向。他提出了一個決定是否轉向或堅持的框架：轉向或堅持會議。這是整個團隊討論目前策略有效性的機會，基於經驗數據而非猜測。
Framework (框架)
The pivot or persevere meeting provides a framework for decision-making within the startup.
轉向或堅持會議為創業公司內的決策提供了一個框架。
Conjecture (猜測)
Ries discourages making business decisions based on conjecture.
Ries反對基於猜測做出商業決定。
Key Points
A pivot is a strategic course correction that tests a new fundamental hypothesis about the product, strategy, and engine of growth.
轉向是一種策略性的課程修正，測試關於產品、策略和成長引擎的新基礎假設。
The startup's run-rate is less important than whether the business is closing in on a sustainable business model.
初創公司的運行速度不如商業是否接近一個可持續的商業模型重要。
Lean Startup principles help identify when a pivot is necessary and ensure the team can act decisively when it's time to change direction.
精實創業的原則有助於識別何時需要轉向，並確保在需要改變方向時，團隊能夠果斷行動。
Startups should pivot when their product is not making sufficient progress in the metrics that matter.
當初創公司的產品在重要的衡量指標上沒有取得足夠的進步時，他們應該轉向。
The pivot or persevere meeting provides a framework for discussing the current strategy's effectiveness based on empirical data rather than conjecture.
轉向或堅持會議提供了一個基於經驗數據而非猜測來討論目前策略效用的框架。
英文檢定綜合試題
What is the concept of a pivot in a startup?
A. A sudden increase in profits
B. A strategic course correction
C. A new marketing campaign
D. A reduction in staff
Answer: B
解析：轉向在初創公司中的概念是一種策略性的課程修正。
What is more important than a startup's run-rate according to Eric Ries?
A. The startup's marketing campaign
B. The number of employees in the startup
C. Whether the business is moving towards a sustainable business model
D. The startup's social media presence
Answer: C
解析：根據Eric Ries的說法，比初創公司的運行速度更重要的是商業是否正在接近一個可持續的商業模式。
What is the purpose of the pivot or persevere meeting?
A. To discuss the startup's marketing strategy
B. To decide whether to pivot or persevere based on empirical data
C. To discuss employee benefits
D. To plan the startup's social media strategy
Answer: B
解析：轉向或堅持會議的目的是根據經驗數據決定是否轉向或堅持。
Chapter 9: Batch
In Chapter 9 of "The Lean Startup," Eric Ries delves deep into the concept of "Batch." Batch size refers to the number of units that are processed at a time in a system. Ries argues that altering batch sizes can significantly impact productivity, efficiency, and flexibility in a startup. He emphasizes that large batches can lead to inefficiencies such as long lead times, while small batches are more flexible and easier to manage, often leading to higher quality and faster outcomes.
在《精實創業》的第九章中，Eric Ries深入探討了"批次"的概念。批次大小是指系統中一次處理的單位數量。Ries認為，改變批次大小可以顯著影響創業公司的生產力、效率和靈活性。他強調，大批量可能導致效率低下，如長期的交貨時間，而小批量更具靈活性，更易於管理，通常可以產生更高的品質和更快的結果。
Batch (批次)
The batch size can significantly impact the efficiency of a system.
批次大小可以顯著影響系統的效率。
Productivity (生產力)
Altering batch sizes can significantly impact a startup's productivity.
改變批次大小可以顯著影響創業公司的生產力。
Inefficiencies (效率低下)
Large batches can lead to inefficiencies such as long lead times.
大批量可能導致效率低下，如長期的交貨時間。
Lead times (交貨時間)
Small batches can reduce long lead times related to large batches.
小批量可以減少大批量相關的長交貨時間。
Flexible (靈活性)
Small batches are more flexible and easier to manage.
小批量更具靈活性，更易於管理。
Key Points
Altering batch sizes can significantly impact productivity, efficiency, and flexibility in a startup.
改變批次大小可以顯著影響創業公司的生產力、效率和靈活性。
Large batches can lead to inefficiencies such as long lead times.
大批量可能導致效率低下，如長期的交貨時間。
Small batches are more flexible and easier to manage, often leading to higher quality and faster outcomes.
小批量更具靈活性，更易於管理，通常可以產生更高的品質和更快的結果。
英文檢定綜合試題
What does the batch size refer to in the Lean Startup context?
A. The number of units that are processed at a time in a system
B. The size of the startup team
C. The amount of funding a startup has
D. The number of products a startup sells
Answer: A
解析：在精實創業的語境中，批次大小是指系統中一次處理的單位數量。
How does batch size affect a startup's productivity and efficiency?
A. Large batches increase productivity and efficiency
B. Small batches decrease productivity and efficiency
C. Large batches decrease productivity and efficiency
D. Batch size has no impact on productivity and efficiency
Answer: C
解析：大批量可能會減少創業公司的生產力和效率。
What are some advantages of small batches in the Lean Startup context?
A. They lead to longer lead times
B. They are more flexible and easier to manage
C. They result in lower quality outcomes
D. They are more difficult to manage
Answer: B
解析：在精實創業的語境中，小批量的優點是它們更具靈活性並且更易於管理。
Chapter 10: Grow
"Chapter 10: Grow" of "The Lean Startup" by Eric Ries focuses on the importance of sustainable growth and the strategies to achieve it. Ries emphasizes that the key to sustainable growth is building an engine of growth, which refers to the mechanism that startups use to achieve sustainable growth. There are three engines of growth that a startup can focus on, including the sticky, viral, and paid engines.
"精實創業"一書的第10章"成長"著重於持續成長的重要性以及實現該目標的策略。Ries強調，實現持續成長的關鍵在於建立一個成長引擎，指的是初創企業用來實現持續成長的機制。一個初創企業可以專注的成長引擎有三種，包括黏性、病毒性和付費引擎。
Sustainable (持續的)
The company is focusing on sustainable development.
該公司正專注於持續的發展。
Mechanism (機制)
The school has a mechanism for handling complaints.
該學校有一個處理投訴的機制。
Sticky (黏性的)
This website design is very sticky, making users stay longer.
這個網站設計非常有黏性，讓使用者停留的時間更長。
Viral (病毒性的)
The video went viral on social media.
這個影片在社群媒體上病毒性地傳播。
Key Points
Sustainable growth is crucial for startups.
持續成長對初創企業至關重要。
The key to sustainable growth is building an engine of growth.
實現持續成長的關鍵在於建立一個成長引擎。
Three engines of growth a startup can focus on are sticky, viral, and paid.
初創企業可以專注的成長引擎有三種，包括黏性、病毒性和付費。
英文檢定綜合試題
Which of the following is NOT one of the engines of growth for startups mentioned in the book?
A. Sticky
B. Viral
C. Paid
D. Rapid
Answer: D
解析：書中提到的初創企業的成長引擎並未包括"快速"。
What is the key to sustainable growth according to Eric Ries?
A. Finding the right target market
B. Building an engine of growth
C. Developing a unique product
D. Having a solid business plan
Answer: B
解析：根據Eric Ries的說法，實現持續成長的關鍵是建立一個成長引擎。
What does the sticky engine of growth refer to in the context of startups?
A. The ability to quickly attract new users
B. The ability to retain users over a long period
C. The ability to generate revenue from each user
D. The ability to spread rapidly through word of mouth
Answer: B
解析：在初創企業的語境中，黏性成長引擎指的是長期保留用戶的能力。
Chapter 11: Adapt
Eric Ries discusses the importance of a company's ability to adapt to changes in its environment, as well as the need to frequently pivot or make strategic changes in the business model. Ries emphasizes that a startup's true measure of success is not in its product or service, but in its ability to learn, adapt and evolve. He believes that the faster a company can go through the Build-Measure-Learn feedback loop, the faster it will find a sustainable business model.
Eric Ries討論了公司適應環境變化的重要性，以及頻繁轉向或在商業模式中進行策略性變化的需要。Ries強調，初創公司成功的真正衡量並不在於其產品或服務，而在於其學習，適應和演化的能力。他認為，公司越快地通過構建-測量-學習的反饋循環，就越快找到可持續的商業模型。
Adapt (適應)
The company needs to adapt to the changes in the market.
該公司需要適應市場的變化。
Pivot (轉向)
The startup decided to pivot its business strategy.
初創公司決定轉變其商業策略。
Emphasize (強調)
The teacher emphasized the importance of homework.
老師強調了做作業的重要性。
Evolve (演化)
The business has to evolve to meet the needs of the customers.
業務必須演化以滿足客戶的需求。
Feedback Loop (反饋迴圈)
The feedback loop is essential for continuous improvement.
反饋迴圈對於持續改進至關重要。
Key Points
The ability to adapt is critical to a startup's success.
初創公司成功的關鍵在於其適應能力。
Frequent pivoting is necessary to find a sustainable business model.
頻繁的轉向是找到可持續營商模式的必要條件。
The Build-Measure-Learn feedback loop accelerates the adaptation process.
構建-測量-學習的反饋迴圈可以加速適應過程。
A startup's true measure of success lies in its ability to learn and evolve.
初創公司成功的真正衡量在於其學習和演化的能力。
英文檢定綜合試題
According to Eric Ries, what truly defines the success of a startup?
A. The quality of its product or service
B. The speed at which it can adapt
C. The number of employees
D. The amount of investment it has received
Answer: B
解析：根據Eric Ries的看法，初創公司成功的真正定義是其適應的速度。
What is the purpose of the Build-Measure-Learn feedback loop?
A. To identify the best employees
B. To accelerate the adaptation process
C. To create a perfect product
D. To attract more investors
Answer: B
解析：構建-測量-學習反饋迴圈的目的是加速適應過程。
What does it mean for a company to pivot?
A. To fire its employees
B. To increase its prices
C. To make strategic changes in its business model
D. To move its offices to a different location
Answer: C
解析：公司轉向意味著在其商業模式中進行策略性變化。
Chapter 12: Innovate
Eric Ries reinforces the central idea of the Lean Startup method—that innovation should be guided by a systematic approach. He emphasizes that the Lean Startup model encourages entrepreneurs to treat their startups as experiments, applying scientific methods to achieve business goals. This chapter provides an insightful explanation of how to establish a culture of innovation, underlined by a continuous process of learning and adapting.
Eric Ries強調了精實創業方法的核心思想——創新應該由一種系統性的方法來指導。他強調，精實創業模型鼓勵企業家將他們的創業視為實驗，應用科學方法來實現商業目標。這一章提供了如何建立創新文化的深入解釋，強調的是一種不斷學習和適應的過程。
Innovation (創新)
The company's continuous innovation has kept it at the forefront of its industry.
該公司的持續創新使其始終處於行業的前沿。
Systematic approach (系統性方法)
We need a more systematic approach to solve this problem.
我們需要一種更系統性的方法來解決這個問題。
Entrepreneur (企業家)
The entrepreneur started his business with a small investment.
這位企業家以少量的投資開始了他的業務。
Experiment (實驗)
The experiment showed promising results.
實驗顯示出有希望的結果。
Business goals (商業目標)
Our business goals for this quarter include increasing sales and improving customer satisfaction.
我們這季度的商業目標包括增加銷售和提高客戶滿意度。
Key Points
The Lean Startup model encourages treating startups as experiments.
精實創業模型鼓勵將創業視為實驗。
Innovation should be guided by a systematic approach.
創新應該由一種系統性的方法來指導。
A culture of innovation is underlined by continuous learning and adapting.
創新文化的強調是一種不斷學習和適應的過程。
Entrepreneurs should apply scientific methods to achieve business goals.
企業家應運用科學方法來實現商業目標。
The Lean Startup method centralizes the idea of innovative, experimental entrepreneurship.
精實創業方法是將創新、實驗性的企業家精神作為核心思想。
英文檢定綜合試題
What is the central idea of the Lean Startup method according to Chapter 12?
A. Traditional business models
B. Innovative, experimental entrepreneurship
C. Strong leadership
D. Financial investment
Answer: B
解析：根據第十二章，精實創業方法的核心思想是創新、實驗性的企業家精神。
What should underline a culture of innovation, according to Eric Ries?
A. Strict management
B. Financial profit
C. Continuous learning and adapting
D. Competition
Answer: C
解析：根據Eric Ries的說法，創新文化的強調是一種不斷學習和適應的過程。
How should entrepreneurs achieve their business goals according to the Lean Startup method?
A. Through financial investment
B. By applying scientific methods
C. By maintaining traditional business models
D. Through strong leadership
Answer: B
解析：根據精實創業方法，企業家應運用科學方法來實現商業目標。
Chapter 13: Epilogue – Waste Not
In the concluding chapter titled "Epilogue - Waste Not," Eric Ries emphasizes the significance of the lean startup methodology in minimizing waste and maximizing productivity in a startup. He argues that the traditional approach of startups, which is to build, launch, and then learn, results in a lot of wasted time, money, and effort. He suggests that startups should instead apply the lean startup methodology of learning, building, and then measuring. This approach allows startups to focus on creating products or services that customers truly want, thereby reducing wastage and increasing productivity.
在總結章節“結語 - 別浪費”，Eric Ries強調了精實創業方法在最小化浪費和最大化生產力中的重要性。他認為，創業公司的傳統方式，即先建立、再推出、然後再學習，導致了大量的時間、金錢和努力的浪費。他建議創業公司應該應用精實創業方法，即先學習，然後建立，再測量。這種方法讓創業公司能夠專注於創造客戶真正需要的產品或服務，從而減少浪費並提高生產力。
Significance (重要性)
The significance of the meeting was not lost on anyone.
會議的重要性沒有人不知道。
Approach (方法)
They are trying a more direct approach.
他們正在嘗試更直接的方法。
Wastage (浪費)
The wastage of resources is a serious issue.
資源的浪費是一個嚴重的問題。
Key Points
The lean startup methodology focuses on minimizing waste and maximizing productivity.
精實創業方法專注於最小化浪費和最大化生產力。
Traditional start-up methods often lead to wastage of time, money, and effort.
傳統的創業方法通常會導致時間、金錢和努力的浪費。
The lean startup methodology suggests learning, building, and then measuring.
精實創業方法建議先學習，然後建立，再進行測量。
This approach allows startups to create products or services that customers truly want.
這種方法讓創業公司能夠創造客戶真正需要的產品或服務。
英文檢定綜合試題
What is the traditional approach of startups according to Eric Ries?
A. Learn, build, measure
B. Build, measure, learn
C. Measure, learn, build
D. Build, learn, measure
Answer: D
解析：根據Eric Ries的觀點，創業公司的傳統方法是先建立，再學習，然後衡量。
What is the lean startup methodology suggested by Eric Ries?
A. Learn, build, measure
B. Build, measure, learn
C. Measure, learn, build
D. Build, learn, measure
Answer: A
解析：Eric Ries建議的精實創業方法是先學習，然後建立，再進行測量。
What does the lean startup methodology help startups to achieve?
A. Minimize waste and maximize productivity
B. Maximize waste and minimize productivity
C. Maximize both waste and productivity
D. Minimize both waste and productivity
Answer: A
解析：精實創業方法幫助創業公司實現最小化浪費和最大化生產力。